SEO Content Optimization
Scores drafts for Google SEO and AI citations before publishing.
About
Frase is an agentic SEO and GEO platform built for teams that need content to rank in Google and appear in AI answers. Content marketers, SEO teams, agencies, freelance writers, publishers, and enterprise content teams use it to research topics, understand competitor coverage, build briefs, draft pages in a brand voice, optimize live drafts, publish to a CMS, and monitor visibility after launch. Frase combines traditional SEO research with generative engine optimization, so teams can improve search rankings while preparing pages for citations in ChatGPT, Perplexity, Claude, Gemini, and Google AI. The product also supports site audits, AI visibility tracking, Content Guard for ranking decay, Frase Answers for visitor questions, and API or MCP workflows for automation. Frase has been in operation since 2016 and now positions itself as a full content operating system rather than a single writing assistant.
Features
Question Research
Builds SERP-based briefs from real questions and content gaps.
AI Visibility Tracking
Tracks AI citations and alerts teams when share of voice shifts.
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Pros and Cons
Pros
- Strong for content briefs, research, and writer handoffs.
- Useful for optimizing existing pages and finding entity gaps.
- Seen by some SEO users as good value versus larger tools.
Cons
- AI-written copy still needs editing, expertise, and human tone.
- Starter limits may feel tight for high-volume freelancers.
- Some users worry SEO optimization tools can make copy generic.
Use Cases
Pricing
Starter
$49.00per user/month- 1 seat, 1 site
- 10 articles per month
- 50 audit pages per month
Professional
$129.00per user/month- 3 seats, 5 sites
- 40 articles per month
- 250 audit pages per month
Scale
$299.00per user/month- 5 seats, up to 10 domains
- 100 articles per month
- 1,000 audit pages per month
Enterprise
Customscoped to organization- Custom seats and domains
- White-label reports
- Branded client portal
Contact
Address
Remote-first company serving customers globally
Social media
YouTubeFAQ
Frase is often discussed as a strong choice for briefs, outlines, research, and existing content optimization. The better option depends on workflow: Frase fits teams that want research, SEO/GEO scoring, AI visibility, and publishing in one platform.
No. Frase can draft content and suggest improvements, but users still recommend editing for expertise, accuracy, voice, and readability. Frase also says actions are reviewed before publishing unless automation is deliberately enabled.
Yes, especially for teams tracking AI citations. Frase includes GEO scoring and AI Visibility for platforms such as ChatGPT, Perplexity, Claude, Gemini, and Google AI, while forum users still warn that content should stay readable and valuable.
Starter is built for one site and includes 10 articles plus 50 audit pages per month. High-volume freelancers or agencies may need Professional or Scale because forum users producing large monthly word counts complain that base limits may not cover their needs.
Yes. Reddit users mention using Frase for existing content optimization, entity research, and briefs for writers. Officially, Frase also audits pages, tracks decay, and can propose fixes through Content Guard.
Yes. Frase can publish to supported CMS platforms and includes direct publishing or automation access depending on the workflow. From your provided list, Webflow, Make, n8n, and Zapier match confirmed Frase integration options.