Keyword Research
Find and evaluate keywords using search volume, difficulty, competition, CPC, search intent, and competitor keyword data.
Serpstat
SEO platform for keyword research, competitor analysis, rank tracking, site audits, and backlink analysis.
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Serpstat is an all-in-one SEO and search marketing platform designed to help users research keywords, analyze competitors, monitor rankings, audit websites, and evaluate backlink profiles. Its core tools include Keyword Research for search volume, difficulty, CPC, and keyword discovery, Competitor Analysis for organic and paid search insights, Rank Tracker for monitoring positions across locations and devices, Site Audit for identifying technical SEO issues, and Backlink Analysis for examining referring domains and links. The platform also provides keyword clustering, traffic analysis, API access, AI content tools, and LLM Brand Monitor for tracking brand mentions and perception across AI models.
Features
Rank Tracking
Monitor keyword positions across locations, devices, and languages with daily updates and search visibility data.
Backlink Analysis
Analyze backlink profiles, referring domains, toxic links, and competitor link-building strategies to identify new link opportunities.
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Pros and Cons
Pros
- All-in-one toolkit for keyword research, rank tracking, backlinks, competitor analysis, and site auditing.
- Keyword data across 230+ Google regional databases.
- Daily desktop and mobile rank tracking with competitor monitoring.
- Scalable plans with API access, scheduled reports, and team collaboration features.
Cons
- API access and several advanced tools require Team or higher plans.
- The Individual plan is limited to five projects and lacks JavaScript rendering for Site Audit.
Use Cases
Pricing
Individual
$50month- 5 projects
- 100 searches for sites, keywords, and links per day
- 10,000 keyword position checks
- 30,000 pages to audit
- 50,000 export rows
Team
$100month- unlimited projects
- 500 searches for sites, keywords, and links per day
- 150,000 pages to audit
- 250,000 export rows
- API access
Team x2
$169month- unlimited projects
- 1,000 searches for sites, keywords, and links per day
- 100,000 keyword position checks
- 300,000 pages to audit
- 500,000 export rows
Agency
$410month- unlimited projects
- 5,000 searches for sites, keywords, and links per day
- 500,000 keyword position checks
- 1,500,000 pages to audit
- 2,500,000 export rows
FAQ
SEO specialists, freelancers, marketing teams, and agencies that need search and competitor data.
It supports keyword research, competitor analysis, rank tracking, backlink analysis, site audits, and keyword clustering.
Yes, it tracks organic and paid keyword rankings across locations and desktop and mobile devices.
Yes, Site Audit identifies technical SEO issues and provides recommendations for improving website health and crawling performance.